I agree with Gordon’s Smith’s assessment, over at Conglomerate, that Intel’s new logo leaves quite a bit to be desired. (An ABC story has another version of the new logo.) The typeface is, as Gordon notes, a bit retro … and not in a good way. The rounding off of the letters seems especially 80s to me; very Tron, very Atari.
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1 madisonian.net » More Stupid Logo Tricks // Jan 10, 2006 at 3:35 pm
[...] Corporate America is at it again, following the federal government back into the 1970s. Fast on the heels of Intel, Kodak has decided to make over its brand. To the right, the “old” Kodak identity, and below it, the “new.” [...]
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