Comments on: Monetizing the Attention Economy http://madisonian.net/2007/03/15/monetizing-the-attention-economy/ a blog about law, tech, culture, and related things Tue, 16 Mar 2010 18:06:26 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Boxbe Blog » Blog Archive » Boxbe in the blogosphere March 26, 2007 http://madisonian.net/2007/03/15/monetizing-the-attention-economy/comment-page-1/#comment-191529 Boxbe Blog » Blog Archive » Boxbe in the blogosphere March 26, 2007 Tue, 27 Mar 2007 00:29:34 +0000 http://madisonian.net/archives/2007/03/15/monetizing-the-attention-economy/#comment-191529 [...] Monetizing the Attention Economy - Madisonian.net “…technologies enables the user to capture some of the value now “appropriated” by marketers and advertisers competing for their attention, and “free-riding” off of their attention data.” [...] [...] Monetizing the Attention Economy – Madisonian.net “…technologies enables the user to capture some of the value now “appropriated” by marketers and advertisers competing for their attention, and “free-riding” off of their attention data.” [...]

]]> By: Randy Stewart http://madisonian.net/2007/03/15/monetizing-the-attention-economy/comment-page-1/#comment-189274 Randy Stewart Wed, 21 Mar 2007 18:22:10 +0000 http://madisonian.net/archives/2007/03/15/monetizing-the-attention-economy/#comment-189274 Mike- First, thanks for the mention on your blog. When we were first thinking about creating Boxbe, I looked at the barrage of unwanted email that I had in my inbox, not just the spam, but the email that I truly didn't want and that was taking time out of my schedule to manage in some fashion. If I could only allow my friends and coworkers to email me, the amount of email that I would deal with in a day would decrease precipitously. With our system, only pre-approved senders, senders who take a test or who pay a fee can contact me. Ultimately, if my attention is very valuable, I can set the fee to be high and remove the captcha test altogether. To your other point, I agree that establishing identity is an important step in validating our service to marketers and it is something we are plan to do but at our early stage it is more important to create a valuable service for consumers to help them control their inbox. Here are a couple of posts that I've made about Boxbe's value proposition: http://blog.boxbe.com/about-boxbe/boxbe-features-personal-access-price http://blog.boxbe.com/email/the-high-cost-of-attention Let me know if you have any questions about the service. Cheers, Randy Stewart Boxbe Product Manager randy@boxbe.com Mike-

First, thanks for the mention on your blog.

When we were first thinking about creating Boxbe, I looked at the barrage of unwanted email that I had in my inbox, not just the spam, but the email that I truly didn’t want and that was taking time out of my schedule to manage in some fashion. If I could only allow my friends and coworkers to email me, the amount of email that I would deal with in a day would decrease precipitously.

With our system, only pre-approved senders, senders who take a test or who pay a fee can contact me. Ultimately, if my attention is very valuable, I can set the fee to be high and remove the captcha test altogether.

To your other point, I agree that establishing identity is an important step in validating our service to marketers and it is something we are plan to do but at our early stage it is more important to create a valuable service for consumers to help them control their inbox.

Here are a couple of posts that I’ve made about Boxbe’s value proposition:
http://blog.boxbe.com/about-boxbe/boxbe-features-personal-access-price
http://blog.boxbe.com/email/the-high-cost-of-attention

Let me know if you have any questions about the service.

Cheers,
Randy Stewart
Boxbe Product Manager
randy@boxbe.com

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