Copyright owners in the US are busy getting universities to do their handiwork. In the UK, they’re relying on a different sort of cultural institution — stereotypes:
As part of a multi-million pound, cross-media initiative, the Industry Trust for IP Awareness will hope to transform consumer attitudes by attaching a social stigma to copyright theft.
The message will be passed down through a fictional character, “Knock-off Nigel”, a “shabby” pub-going rogue who buys “knock-off” DVDs, illegally downloads music and entertainment content, and generally grabs what he can for free.
The Trust, I suppose, is making plans for Nigel. How long will it take for parodies to show up on YouTube?