Comments on: “Knock-Off Nigel” Coming to the UK

By: Tim

Tim — Wed, 08 Oct 2008 00:03:33 +0000

Good grief, just realised how old this is and they’re still peddling the ads on yahoo.

Interestingly, although the site is registered to a lara joseph (an email address is given above – I don’t know if it’s right) the address it’s registered to apparently houses offices of Universal. But why do I have to rummage around whois records? Because (unlike the energy hog site), nowhere does the KoN site tell me who made it or give contact details. And the site isn’t even registered to a company name. And if there’s one thing I hate more than wasting my life sitting through an advert every time I want to watch an episode of my (paid for) DVD, and one thing I hate more than DVDs that won’t play on my laptop (so my daughter can’t watch Bagpuss while we’re away – thanks Universal) it’s multinational companies that preach at me while trying to remain anonymous.

Incidentally, I haven’t had any of the above problems with pirated DVDs. All I want is a reasonable product at a reasonable price and I’ll pay (I generally do).

By: boris

boris — Sat, 26 Jul 2008 19:52:47 +0000

I’m a knock off Nigel, and much love at the other Knock off Nigels in the world!
Cheers

By: Dave

Dave — Thu, 24 Jul 2008 17:12:49 +0000

What about:

Rich Fuck, Money Grabbing Record Industry Rick?

Or Keep All The Money for Myself Movie Industry Mike?

Or I’m a Major Shareholder Slut Susan?

Not “quite” as catchy, but you get my POINT?

By: Andy

Andy — Wed, 12 Dec 2007 09:45:26 +0000

The TV advert suggests that if you buy knock off DVDs you would “rob your own gran”.

WTF???

What a stupid attempt to combat piracy. Is anyone who does it going to be suddenly shocked or shamed into no longer downloading copyright music??

Nigel rocks. His only mistake is of course that he buys knock off DVDs. Everyone knows that downloading them is free and gives you perfect quality. *wink*

By: Nigel

Nigel — Wed, 22 Aug 2007 10:01:58 +0000

Write your complaints to this email address expressing your protest

lara.joseph@industrytrust.co.uk

By: Nigel

Nigel — Mon, 13 Aug 2007 15:50:44 +0000

How can we stop this? it’s a bit unfair picking on one name like that. What about the Knock-off Ninja? who started this off?

By: Loons

Loons — Sat, 30 Jun 2007 16:51:00 +0000

Totally agree with jc. The ad fails in it’s intent to discourage copyright theft and only succeeds in victimising people named Nigel. I cannot think of any other campaign where an advertiser has used shame to make a point and focused so much attention on a named individual. A recent advert cataloguing the trail of “A cheap packet of fags” did mention names, but in a transient, non-memorable way. (What was the name of the person first seen?). To quote counterfeit.com “Beer mats with cheeky messages poking fun at Nigel types are part of the multimedia offensive.” I think offensive is the operative word.

By: jc

jc — Fri, 22 Jun 2007 11:17:20 +0000

As “officer dibble” pointed out, this ad is fine unless you happen to be called Nigel. My boyfriend is called Nigel and he doesnt download or buy dodgy dvds. He works hard and doesnt spend all his time in the pub. This ad has made him a laughing stock at work and with his mates. Why couldn’t they use a non name like knock-off numpty?

By: Nige

Nige — Thu, 21 Jun 2007 20:58:47 +0000

This advertising campaign has really grabbed my attention. Where can I buy these knock off DVDs?

By: Corvid

Corvid — Wed, 20 Jun 2007 15:55:38 +0000

If that were to happen in real life, I think the name “Knock-out Nigel” would be more appropriate!