“Blogola: The FTC Takes On Paid Posts – The Federal Trade Commission wants bloggers to disclose when they’ve been wooed with cash or freebies from companies they cover”

From Business Week:

This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own. The new FTC guidelines say that blog authors should disclose when they’re being compensated by an advertiser to discuss a product.

And this is predictably generating controvsery. Read the entire article here. Guess it’s a good time to disclose the $500 per post Madison throws to Desai, Frischmann and me for blogging here.*  Nobody tell Lastowka, Pasquale or Yen about this, though, as those chumps blog free of charge for the “intellectual stimulation” or some crap.

*Joke.  We let Madison keep the copious revenues this blog generates so that he can save up and buy a beer some day.