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	<title>Comments on: Assessing Algorithmic Authority</title>
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		<title>By: Jennifer Mattern</title>
		<link>http://madisonian.net/2009/11/18/assessing-algorithmic-authority/comment-page-1/#comment-301407</link>
		<dc:creator>Jennifer Mattern</dc:creator>
		<pubDate>Sat, 21 Nov 2009 13:07:42 +0000</pubDate>
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		<description>&quot;Now the question becomes: are these algorithmic authorities any worse than the corporate goliaths they are displacing?&quot;

I would argue that they are for a few reasons:

1. &quot;Authority&quot; status with them can change as often as daily. 

2. Most &quot;algorithmic authorities&quot; can still be easily and heavily manipulated, meaning those who focus on working the tools can appear to have more authority than someone with true influence who takes a more natural path. 

3. These &quot;algorithmic authorities&quot; (namely Big G) have been known to override these algorithms at will if you don&#039;t act in accordance with the rules of the pseudo Internet police. For example, it&#039;s well-known that they&#039;ll eliminate or decrease your PageRank if you use an advertising model they don&#039;t approve of (specifically because their own algorithm is faulty and couldn&#039;t account for the natural move into paid link advertising) -- if you use the model without following their own rules, they treat you like a spammer no matter how relevant the ads on your site might be -- there&#039;s no differentiation between legitimate and relevant ads that offer value and true spam. I personally saw one of my sites go from from a PR 6 to 0 quite a while back when I refused to bend to Google&#039;s whims (and still won&#039;t). Did the actual &quot;authority&quot; of the site decrease from a reader perspective? Did it suddenly have less value than others in the niche? Absolutely not. Google&#039;s also been known to penalize sites in search engine rankings manually. So in fact there CAN be human interference with algorithmic outputs. It&#039;s simply hidden from the average viewer / user.

I&#039;d be incredibly disappointed to see this particular tool (PageRank) factored into anything authority-related not only because of Google&#039;s well-documented behavior and biases but because they themselves removed it recently from their webmaster tools because they said they basically didn&#039;t want site owners obsessing about it so much anymore. They&#039;re not even attempting to &quot;convince us of the importance&quot; anymore. 

The extreme inaccuracies of just about every online authority / influence ranking tool or algorithm aren&#039;t new. They&#039;ve been discussed in depth for quite some time following the &quot;best&quot; list craze that relied on them to paint a false picture of influence in the blogosphere. 

The fact that most people might be naive enough to believe something that&#039;s inaccurate just because so-and-so said so doesn&#039;t mean the source has true &quot;authority.&quot; It just means society&#039;s been dumb-downed.</description>
		<content:encoded><![CDATA[<p>&#8220;Now the question becomes: are these algorithmic authorities any worse than the corporate goliaths they are displacing?&#8221;</p>
<p>I would argue that they are for a few reasons:</p>
<p>1. &#8220;Authority&#8221; status with them can change as often as daily. </p>
<p>2. Most &#8220;algorithmic authorities&#8221; can still be easily and heavily manipulated, meaning those who focus on working the tools can appear to have more authority than someone with true influence who takes a more natural path. </p>
<p>3. These &#8220;algorithmic authorities&#8221; (namely Big G) have been known to override these algorithms at will if you don&#8217;t act in accordance with the rules of the pseudo Internet police. For example, it&#8217;s well-known that they&#8217;ll eliminate or decrease your PageRank if you use an advertising model they don&#8217;t approve of (specifically because their own algorithm is faulty and couldn&#8217;t account for the natural move into paid link advertising) &#8212; if you use the model without following their own rules, they treat you like a spammer no matter how relevant the ads on your site might be &#8212; there&#8217;s no differentiation between legitimate and relevant ads that offer value and true spam. I personally saw one of my sites go from from a PR 6 to 0 quite a while back when I refused to bend to Google&#8217;s whims (and still won&#8217;t). Did the actual &#8220;authority&#8221; of the site decrease from a reader perspective? Did it suddenly have less value than others in the niche? Absolutely not. Google&#8217;s also been known to penalize sites in search engine rankings manually. So in fact there CAN be human interference with algorithmic outputs. It&#8217;s simply hidden from the average viewer / user.</p>
<p>I&#8217;d be incredibly disappointed to see this particular tool (PageRank) factored into anything authority-related not only because of Google&#8217;s well-documented behavior and biases but because they themselves removed it recently from their webmaster tools because they said they basically didn&#8217;t want site owners obsessing about it so much anymore. They&#8217;re not even attempting to &#8220;convince us of the importance&#8221; anymore. </p>
<p>The extreme inaccuracies of just about every online authority / influence ranking tool or algorithm aren&#8217;t new. They&#8217;ve been discussed in depth for quite some time following the &#8220;best&#8221; list craze that relied on them to paint a false picture of influence in the blogosphere. </p>
<p>The fact that most people might be naive enough to believe something that&#8217;s inaccurate just because so-and-so said so doesn&#8217;t mean the source has true &#8220;authority.&#8221; It just means society&#8217;s been dumb-downed.</p>
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