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	<title>Comments on: Tiger and the Risks of Personal Branding</title>
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		<title>By: Dan Schawbel</title>
		<link>http://madisonian.net/2009/12/09/tiger-and-the-risks-of-personal-branding/comment-page-1/#comment-305423</link>
		<dc:creator>Dan Schawbel</dc:creator>
		<pubDate>Thu, 10 Dec 2009 12:27:52 +0000</pubDate>
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		<description>Good analysis Mike.  What ends up happening is that something negative draws more attention than something positive.  Of course he&#039;ll get press for his golf wins, but when a mega celebrity does something wrong (Tiger had previously not screwed up), then the media loves it.</description>
		<content:encoded><![CDATA[<p>Good analysis Mike.  What ends up happening is that something negative draws more attention than something positive.  Of course he&#8217;ll get press for his golf wins, but when a mega celebrity does something wrong (Tiger had previously not screwed up), then the media loves it.</p>
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