So Yesterday…

books-yesterdayWith thanks to my colleague, Cassandra Robertson, for making this recommendation to me, I would suggest that those of us teaching TM law might assign our students the Scott Westerfeld novel, So Yesterday. It’s an easy and quick read which gives a fun and somewhat cynical view of consumers’ and business’s relationships with trademarks, branding, and marketing.  Not a bad way to kick off a fun discussion.