Thinking more about the Apple e-book litigation, I couldn’t help but feel a little sympathetic to the book publishers who, at least on a first read of the facts, didn’t seem to have the first clue how to deal with Amazon or Apple when e-book readers started taking off commercially. I wonder if part of the problem for the publishing industry was that prior to digitization (and the release of the Kindle in particular), the only distribution model the publishers had ever dealt with was the sale of paper-based books to retailers for on-sale to customers. They had never had to deal with “device manufacturers” before. This was not the same for the movie, music and to some extent video game industry who had always had to deal in some way with consumer devices that enabled enjoyment of their content – either by manufacturing and distributing the devices themselves (like some of the early video game consoles) or by contracting with manufacturers of devices like music and movie players. Where there was failure to contract, there was litigation – but that happened much earlier in the day (think player piano and Betamax video recorders). So digitization brought with it not only the threat of digital piracy for the publishing industry (a threat faced by all other digitizing industries) but also the specter of having to deal with consumer devices for the first time (Kindles, iPads, Nooks etc). Does this explain why the publishing industry struggled so much to get digital sales models to work, and why they still haven’t been particularly successful at least in contrast to other digitized industries? Or am I way off base here?