Few companies last more than 50 years. The 100 year mark is even rarer. IBM stands out as a company that has done that. But who knew that Radio Shack is nearing that mark? And some are noting its possible death knell, because of the recent announcement that it is closing about 1,100 stores. The pundits have gone over the mistakes and decried Radio Shack’s inability to play n the modern tech space. I think there is hope and mistake.
Radio Shack appealed to techies. It needs to return to that. My dad made me read the basics of stereos before I could get his old stereo. It was a Radio Shack book. Mobile phones and the like are not for hobbyists. Radio Shack has been at its best helping folks who want to deal with early tech that is tipping consumer. Radios, hi-fi stereos, wires, circuits, transistors, early computers (some might recall when folks took them apart and played with them).
Given my focus on 3D printing I may be biased. Heck. Sure. I am biased. But I am pretty certain RS could re-invigorate itself if it hires relatively savvy people to help with the next wave of home tech. As Nest, 3D printing, and more mean we are automating and tinkering, RS could be a great source for parts and knowledge where no one is competing. (Unlike the mobile market). That is where RS thrives. Of course when I went to one and knew more about speaker wire than the floor person, it was clear RS has lost its way. But there’s a time to reap and sow. Now is the time to sow. RS could be a place for drone, maker, and other tech hobbyists/enthusiasts. The core community is used to online discussions and help. But as the tech goes mainstream there is a gap between I dig it but need help and brainless consumer purchase. RS should embrace that. That is value many consumers who are starting to play with this technology would love. Or at least I would.