A less poetic, but no less interesting, take on the bookimaging battles heating up among Google, Yahoo!, Microsoft, and Amazon … from The Economist, here.
Upshot: The bookimage is simply another inducement to draw visitors and thus drive up advertising revenue. A taste:
In the quest for visitors, and the advertising revenues they bring, the big portals have rolled out inducement after inducement, from instant messaging, e-mail and web telephony to picture-sharing, games and a host of other new services. By adding yet another feature, they hope to win business from each otherâ€”or at least ensure they donâ€™t lose it.
As folks say, read the whole thing.