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From CCC to GumGum?

TechCrunch has featured an interesting video from GumGum, a company that looks to aspire to be the CCC of online photos and videos. Capitalizing on the economics of celebrity content, it promises to “make every license a viral sales tool for the content owner” by making it appear with a right-click:

Publishers are billed on either a pay-per-use or an ad model. Might this device play the same role in a potential copyright suit between AP and bloggers as CCC played in the Texaco case–i.e., increase the willingness of judges to force bloggers to license content?