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A Story of Fan Fiction Via Twitter: “i am @bettydraper”

At Ad Broad. Here’s an excerpt:

My life as a Mad Man began as a lark. On August 26, just after AMC lawyers changed their minds about closing down Mad Men twitter accounts (persuaded in part by bloggers and journalists who couldn’t believe AMC would toss away a brilliant promotional idea that did not cost them a cent) I went on Twitter to see which character was still available, and signed up @francine_hanson. I found a nice photo of her on the AMC website and started to tweet, trying to engage @betty_draper. But she wouldn’t tweet back. Instead, she sent me a nasty direct message. So I went back on twitter and registered @bettydraper; now I had a Betty to play with.

Naively, I believed at that point the Twitter Mad Men were connected with AMC, that we were in some sort of “playoff” for jobs as twitter-writers for the show. Surely no one would do this for free, I thought, as days went by and I realized how much, how VERY much time it took to properly twitter a character (the reading! the rewatching shows! the historical research into what was around in 1962 and what was not!)

By the time I learned that what I’d signed up for was a volunteer effort⎯I was too hooked to quit. There is a thrill that comes with taking on another persona, interacting with the world as someone else, especially if that someone is as complex and interesting⎯ and as sexy and glam⎯as Matthew