…Twelve years after the hit pop tune â€œBarbie Girlâ€ raised the hackles of the toymaker that sells Barbie, Mattel, the song is being adapted for Barbie advertising.
Mattel has uploaded to YouTube a video clip of a dance called the Barbie, which is danced to a rerecorded version of â€œBarbie Girl.â€ The video is also scheduled to be shown on â€œTodayâ€ on NBC on Thursday morning.
Television commercials featuring the new version of the song are scheduled to start running in mid-October. The hoopla is all intended to promote a new variety of Barbie called Barbie Fashionistas.
The new version of â€œBarbie Girlâ€ is not the hit version by Aqua, a Danish dance-pop band. The lyrics are more inspirational, including lines like â€œYou can be a star, no matter who you are.â€
But some lyrics are the same as they were in the Aqua version, including Barbieâ€™s lines like â€œIâ€™m a Barbie girl, in the Barbie worldâ€ and â€œLife in plastic, itâ€™s fantastic.â€
The new version also features Barbieâ€™s companion Ken singing lines from the 1997 version like â€œCâ€™mon, Barbie, letâ€™s go party.â€ …
Most readers of this blog are probably familiar with Mattel Inc. v. MCA Records Inc., reflecting a dispute over this song:
The opinion correctly prioritizes the First Amendment over trademark rights. But it also gave Judge Alex Kozinski the opportunity to gratuitously observe that “Barbie was born in Germany in the 1950s as an adult collector’s item. Over the years, Mattel transformed her from a doll that resembled a “German street walker,” as she originally appeared, into a glamorous, long-legged blonde.” . Have to keep those broads in their place by reminding everybody how “a symbol of American girlhood” got her start.