Madisonian: Michael Madison on Governance and More

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Madisonian: Michael Madison on Governance and More

Santa Claus and Coca-Cola

Posted on December 19, 2004 by Michael Madison in Ideas, Just for Fun

Why is the modern Santa Claus always dressed in red and white? According to this story in today’s London Times, the good folks at Coca-Cola dressed Father Christmas in Coke’s corporate colors in 1931. The rest is (trademark) history. Ann Bartow at Sivacracy is up early with this link. Images from Coke’s advertising campaign are here.

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