The following was published on August 15, 2022 at Postindustrial, a Pittsburgh-based magazine.

By Michael Madison

In mid-July 2022, the Pittsburgh Steelers announced that their stadium, christened “Heinz Field” in a naming rights deal with hometown condiment kings H.J. Heinz & Co. in 2001, would henceforth be named “Acrisure Stadium.” Nostalgia-soaked Pittsburghers erupted in displeasure. To them, Heinz — now “KraftHeinz,” a global food behemoth based in Chicago — recalls ketchup, pickles, and a certain mid-century agricultural localism. What’s Acrisure?

The answer to that question matters much less to Postindustrial Pittsburgh than the answer to this one: Why Acrisure?

The answer: artificial intelligence.

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The following was published on May 5, 2022 at Postindustrial, a Pittsburgh-based magazine.

By Michael Madison

Pittsburgh, like a lot of Postindustrial places, is banking on growth. It needs growth to fuel opportunity; it needs growth to pay for equity; and it needs growth to support the rising cost of public services, education, and health care. Pittsburgh needs population growth. Pittsburgh needs income growth. Pittsburgh needs job growth.

But Pittsburgh is not growing. Pittsburgh is shrinking — shrinking much more slowly than before, but shrinking nonetheless. The city’s 2020 population declined modestly relative to 2010 and is perilously close to falling below a key threshold of 300,000 people. Gross domestic product for the Pittsburgh region grew by a paltry 2.1 percent in 2018-19; Allegheny County’s GDP grew by only 1.8  percent.

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The following was published on November 24, 2021 at Postindustrial, a Pittsburgh-based magazine.

By Michael Madison

The phrase “postindustrial” Pittsburgh implies that Pittsburgh has entered a new phase, in which the key players, resources, challenges, and opportunities aren’t the ones that characterized its 20th century material past — steelmaking. Postindustrial implies a 21st century immaterial future, one that’s all about information.

The truth is that this metaphorical back-and-forth is misleading. Hidden in plain sight, in between the look back at heavy industry and giant integrated companies and the look ahead to tech startups, there’s a different phenomenon in Pittsburgh that clouds the skies of its possibly sunny future. I call it “Innovation Theater.”

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The following was published on September 25, 2021 at Postindustrial, a Pittsburgh-based magazine.

By Michael Madison

This is a story of two visions of the present and future of Pittsburgh and by extension, Postindustrial America.

They’re documented in two recent reports about priorities in Western Pennsylvania, and they make for some dry reading. But behind the printed page, there’s a churn of ideas — a battle between old and new — with enormous implications.

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The following was published on July 5, 2021 at Postindustrial, a Pittsburgh-based magazine. Part 1 was published at Postindustrial on July 1, 2021 and is reproduced here.

By Michael Madison

Where is Pittsburgh’s growth going to come from?  Partly, it may come from the ever-elusive productivity gains that arise from substituting computers for humans.

Partly, it may come from us, from our increasing and changing patterns of consumption. Like most of the U.S., Pittsburgh long ago gave up its status as a production-based economy and became a consumption-based economy. The Klavon’s story shows how this works. The store can pay its employees at least $15 per hour and remain profitable so long as customers are buying enough ice cream to keep the scoopers and owners happy. When you can, buy local.

But not all businesses will respond to local conditions as directly and voluntarily as Klavon’s did. Profits aren’t guaranteed. A services economy is a mobile economy.  Factories and mills can’t go anywhere. Companies can.  

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