
The following was published on August 15, 2022 at Postindustrial, a Pittsburgh-based magazine.
By Michael Madison
In mid-July 2022, the Pittsburgh Steelers announced that their stadium, christened “Heinz Field” in a naming rights deal with hometown condiment kings H.J. Heinz & Co. in 2001, would henceforth be named “Acrisure Stadium.” Nostalgia-soaked Pittsburghers erupted in displeasure. To them, Heinz — now “KraftHeinz,” a global food behemoth based in Chicago — recalls ketchup, pickles, and a certain mid-century agricultural localism. What’s Acrisure?
The answer to that question matters much less to Postindustrial Pittsburgh than the answer to this one: Why Acrisure?
The answer: artificial intelligence.
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