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LeBron hams it up

Seth Stevenson talks about LeBron’s “baffling” new ads for Nike. After wondering what the point of the ads are, Seth hits it at the very end: to let LeBron ham it up. I think the commercials are great. It doesn’t really matter what the product is that Nike is advertising. What matters is that the consuming public likes LeBron. He is what matters; he is the product; he is the brand. He an amazingly talented bball player, who is fun to watch, and he is a likeable, funny guy. Good combo.