From Business Week:
This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own. The new FTC guidelines say that blog authors should disclose when they’re being compensated by an advertiser to discuss a product.
And this is predictably generating controvsery. Read the entire article here. Guess it’s a good time to disclose the $500 per post Madison throws to Desai, Frischmann and me for blogging here.*Â Nobody tell Lastowka, Pasquale or Yen about this, though, as those chumps blog free of charge for the “intellectual stimulation” or some crap.
*Joke.Â We let Madison keep the copious revenues this blog generates so that he can save up and buy a beer some day.