“Blogola: The FTC Takes On Paid Posts – The Federal Trade Commission wants bloggers to disclose when they’ve been wooed with cash or freebies from companies they cover”

From Business Week:

This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own. The new FTC guidelines say that blog authors should disclose when they’re being compensated by an advertiser to discuss a product.

And this is predictably generating controvsery. Read the entire article here. Guess it’s a good time to disclose the $500 per post Madison throws to Desai, Frischmann and me for blogging here.*  Nobody tell Lastowka, Pasquale or Yen about this, though, as those chumps blog free of charge for the “intellectual stimulation” or some crap.

*Joke.  We let Madison keep the copious revenues this blog generates so that he can save up and buy a beer some day.

5 thoughts on ““Blogola: The FTC Takes On Paid Posts – The Federal Trade Commission wants bloggers to disclose when they’ve been wooed with cash or freebies from companies they cover”

  1. The tea was a few drops in the bucket. Fortunately for me, while no one at madisonian gets a cent, guest blogging at Co-Op pays handsomely. Disney, in fact, is sending me a big bouquet over the weekend.

  2. If you start shilling for Mickey Mouse I’m going to organize an intervention for your own good!

  3. The Mouse may be in the house, but no one will stop me from plugging a Pixar film. They’re just too good. Plus, Up pushed all my old Oakland buttons.

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