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The Ins and Outs of In-n-Out

With apologies to Frank, who has been on a posting tear of late, I’m interrupting today to lighten the tone.  I just got back from two weeks in Munich, and I am suffering — or perhaps benefitting — from a serious fast food deficit.  Thus the following:

Not only can haute cuisine survive the absence of relevant IP protection and continue to innovate, but low cuisine needs no IP shield from competition in order to preserve its essential sameness.  At a hamburger today, Kenji Lopez-Alt reverse engineers the In-n-Out Double Double.  [h/t:  Kottke]

The cult is out of the bag, so to speak.  Yet the grail survives. In-n-Out will be one of my first stops when I next touch down in California, in about two weeks.

Previous post here on the In-n-Out brand.