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Reverse Dilution?

The NYTimes reports that knockoffs are going down market:

After years of knocking off luxury products like $2,800 Louis Vuitton handbags, criminals are discovering there is money to be made in faking the more ordinary — like $295 Kooba bags and $140 Ugg boots. In California, the authorities recently seized a shipment of counterfeit Angel Soft toilet paper.

In some cases, fake products are being listed for more than the originals.  That news supplies some helpful context for this photo, which a friend in Turkey snapped:

“Reverse” confusion, where a (more famous, junior) infringer leads the public to believe that it is the source of goods or services produced by a (less famous, but senior) mark owner, is a viable theory of trademark infringement.

If a faux product that incorporates a famous trademark makes the real thing seem *more* valuable, does the mark owner have a claim for “reverse” dilution?