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Frank Pasquale

Fast, Ruthless, and Under Control

Given the recent series of posts on the effects of technology on the brain, I thought I might share a little neuroscholarship. As Geert Lovink writes, “the neurological turn in recent web criticism exploits the obsession with anything related to the mind, brain and consciousness,” and I haven’t been immune. My recent foray into bioethics, Cognition-Enhancing Drugs: Can We Say No?, makes the case that the drugs we call “cognition-enhancing” may actually just be creating new cognitive skills that make us better suited for some activities and less well adapted for others. It’s wrong to see either a positive advance or a deterioration in ability as such.

Could the same be said about internet use generally–or particular Web 2.0 technologies that are reshaping social life? I think so, if only because new many internet technologies aim to give (an illusion of) complete awareness of various fields (of friends, news stories, search terms, tweets (see TweetDeck), etc.). That elision between mastery and a sense of mastery is one key to understanding their appeal.

BecomeAFan

Increasingly competitive environments demand that individuals cultivate ever-larger networks and connectivity. Belief in the likely success of the endeavor is essential motivation for continuing it. If people feel overwhelmed by a surfeit of cyberstimuli (or scholarship), drugs are developing that can give them (a sense of) increased mastery. The military appears to be at the cutting edge here:
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