Popular IP
What’s the best way to bring IP issues into the public consciousness? As 2005 wound down, three items caught my eye, and two of them did the various IP systems — or the public — no favors. One was Nintendo’s demand that cancer researchers at Sloan-Kettering rename a gene. Henceforth, the Pokemon gene is now the far more prosaic Zbtb7. Laura Quilter covered of the Nature report on the exchange. Two was the paroxysm of anger over the possibility that a patent lawsuit would shut down the Blackberry system. James Surowiecki’s piece in the New Yorker was among the more temperate popular reviews. Three — the Baby Bear of the bunch — involved Hershey’s chocolate.