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Michael Madison

A Terrible Towel Trademark Tale

Two years ago, with the Pittsburgh Steelers on the cusp of winning their sixth Super Bowl title, I mused in this blog post about the validity of trademark registrations in the iconic Terrible Towel.  My takeaway:  There are substantial reasons to doubt the marks’ validity, even if it is extremely unlikely that anyone would raise a validity challenge.

Has the time come for such a challenge?  Today, with the Pittsburgh Steelers on the losing end of a bid for a seventh Super Bowl title, I learned that lawyers representing the marks’ owner, the Allegheny Valley School (near Pittsburgh), have sent a cease and desist letter to the developer and distributor of a Terrible Towel “app” for the Android mobile operating system.  More below the jump.

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