The following is a first cut at a list of Lost Classics of Intellectual Property Law – Trademark.

For background and explanation of the Lost Classics series, read this earlier post.

(Ordered alpha by author)

Ralph S. Brown, Jr., Advertising and the Public Interest: Legal Protection of Trade Symbols, 57 Yale L.J. 1165 (1948)

Rudolf Callmann, The Law of Unfair Competition and Trade-Marks (1945)

Felix Cohen, Transcendental Nonsense and the Functional Approach, 35 Colum. L. Rev. 809 (1935)

Robert C. Denicola, Trademarks as Speech: Constitutional Implications of the Emerging Rationales for the Protection of Trade Symbols, 1982 Wis. L. Rev. 158

Ralph H. Folsom & Larry L. Teply, Trademarked Generic Words , 89 Yale L.J. 1323 (1980)

Milton Handler & Charles Pickett, Trade-Marks and Trade Names – An Analysis and Synthesis, 30 Colum. L. Rev. 168 (1930)

Beverly W. Pattishall & David C. Hilliard, Trademarks, Trade Identity and Unfair Trade Practices (1974)

Beverly W. Pattishall, The Dilution Rationale for Trademark—Trade Identity Protection, Its Progress and Prospects, 71 Nw. U. L. Rev. 618 (1976)

Beverly W. Pattishall, Trade-Marks and the Monopoly Phobia , 50 Mich. L. Rev. 967 (1952)

Beverly W. Pattishall, The Impact of Intent in Trade Identity Cases , 65 Nw. U. L. Rev. 421 (1970)

Beverly W. Pattishall, Two Hundred Years of American Trademark Law, 68 Trademark Rep. 121 (1978)

Frank I. Schechter, The Rational Basis of Trademark Protection, 40 Harv. L. Rev. 813 (1927)

Francis H. Upton, A Treatise on the Law of Trade Marks (1860)

The posts in this series:

Lost Classics of Intellectual Property Law – Background and Introduction
Lost Classics of Intellectual Property Law – Copyright
Lost Classics of Intellectual Property Law – Trademark
Lost Classics of Intellectual Property Law – Patent

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