The following is a first cut at a list of Lost Classics of Intellectual Property Law – Trademark.
For background and explanation of the Lost Classics series, read this earlier post.
(Ordered alpha by author)
Ralph S. Brown, Jr., Advertising and the Public Interest: Legal Protection of Trade Symbols, 57 Yale L.J. 1165 (1948)
Rudolf Callmann, The Law of Unfair Competition and Trade-Marks (1945)
Felix Cohen, Transcendental Nonsense and the Functional Approach, 35 Colum. L. Rev. 809 (1935)
Robert C. Denicola, Trademarks as Speech: Constitutional Implications of the Emerging Rationales for the Protection of Trade Symbols, 1982 Wis. L. Rev. 158
Ralph H. Folsom & Larry L. Teply, Trademarked Generic Words , 89 Yale L.J. 1323 (1980)
Milton Handler & Charles Pickett, Trade-Marks and Trade Names â€“ An Analysis and Synthesis, 30 Colum. L. Rev. 168 (1930)
Beverly W. Pattishall & David C. Hilliard, Trademarks, Trade Identity and Unfair Trade Practices (1974)
Beverly W. Pattishall, The Dilution Rationale for Trademarkâ€”Trade Identity Protection, Its Progress and Prospects, 71 Nw. U. L. Rev. 618 (1976)
Beverly W. Pattishall, Trade-Marks and the Monopoly Phobia , 50 Mich. L. Rev. 967 (1952)
Beverly W. Pattishall, The Impact of Intent in Trade Identity Cases , 65 Nw. U. L. Rev. 421 (1970)
Beverly W. Pattishall, Two Hundred Years of American Trademark Law, 68 Trademark Rep. 121 (1978)
Frank I. Schechter, The Rational Basis of Trademark Protection, 40 Harv. L. Rev. 813 (1927)
Francis H. Upton, A Treatise on the Law of Trade Marks (1860)
The posts in this series:
Lost Classics of Intellectual Property Law – Background and Introduction
Lost Classics of Intellectual Property Law – Copyright
Lost Classics of Intellectual Property Law – Trademark
Lost Classics of Intellectual Property Law – Patent
Mike, this is a major service to us all. And a good point you make. Many thanks!
I don’t know if you want to define trademark to include rights of publicity. If you did, there would probably be a few additions, including Melville B. Nimmer, The Right of Publicity, 19 LAW & CONTEMP. PROBS. 203, 216 (1954) .
A couple of additional possibilities:
Edward S. Rogers, The Lanham Act and The Social Function of Trademarks, 14 Law & Contemp. Probs. 173 (1949).
Baker, ‘The Monopoly Concept of Trade-Marks and Trade Names and the ‘Free Ride’ Theory of Unfair Competition,” 17 Geo. Wash. L. Rev 112 (1948).