Fascinating post at Nicholas Carr’s Rough Type, about the Google AdSense program for putting targeted ads on your webpage and earning money back from clicks. (There is, of course, an AdSense blog.) According to Carr, “[i]t sounds totally win-win, but there’s a catch: Google doesn’t pay you until your AdSense balance goes over $100. That’s nothing for the relatively small number of big sites that make serious AdSense dough, but it’s actually a big hurdle for most AdSense members, who may only make a few cents or a few dollars a week.” The positive for Google? A kind of float. Let’s call it hyperfloat, or the long float. As they say, read the whole thing.