#Pittsburgh’s Futures: 8/x – Beyond Innovation Theater
The following was published on November 24, 2021 at Postindustrial, a Pittsburgh-based magazine.
By Michael Madison
The phrase “postindustrial” Pittsburgh implies that Pittsburgh has entered a new phase, in which the key players, resources, challenges, and opportunities aren’t the ones that characterized its 20th century material past — steelmaking. Postindustrial implies a 21st century immaterial future, one that’s all about information.
The truth is that this metaphorical back-and-forth is misleading. Hidden in plain sight, in between the look back at heavy industry and giant integrated companies and the look ahead to tech startups, there’s a different phenomenon in Pittsburgh that clouds the skies of its possibly sunny future. I call it “Innovation Theater.”
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