Reverse Dilution?
The NYTimes reports that knockoffs are going down market: After years of knocking off luxury products like $2,800 Louis Vuitton… Read More »Reverse Dilution?
The NYTimes reports that knockoffs are going down market: After years of knocking off luxury products like $2,800 Louis Vuitton… Read More »Reverse Dilution?
With apologies to Frank, who has been on a posting tear of late, I’m interrupting today to lighten the tone. … Read More »The Ins and Outs of In-n-Out
A little over a month ago, AT&T released a TV commercial that is based on the idea that AT&T “blankets” the US with the coverage of its cellular network. The commercial shows bright orange fabric covering buildings, dams, beaches — basically the entire US. You know what happened next: Loud complaints from fans of the artists Christo and his late wife, Jeanne-Claude, who wrapped buildings, islands, and bridges and who installed their Gates — featuring bright orange fabric — in Central Park.  AT&T added a disclaimer to the end of the commercial, which is still being broadcast, but otherwise declared its unwillingness to pay for what appears, to some, to be an appropriation of Christo’s — what? – style?.
What’s the problem here?Â
I just came across this story in The Hollywood Reporter Online (where I also recently guest blogged about Twilight, fair… Read More »Just When You Thought I’d Run Out of Twilight-Related IP Stories to Blog About …
Four years ago, during the 2006 World Cup, a Dutch beer company (Bavaria) earned its place in trademark lore and… Read More »Ambush Marketing and the 2010 World Cup