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Trademark Law

AT&T Rethinks What’s Possible: IP in Style

A little over a month ago, AT&T released a TV commercial that is based on the idea that AT&T “blankets” the US with the coverage of its cellular network.  The commercial shows bright orange fabric covering buildings, dams, beaches — basically the entire US.  You know what happened next:  Loud complaints from fans of the artists Christo and his late wife, Jeanne-Claude, who wrapped buildings, islands, and bridges and who installed their Gates — featuring bright orange fabric — in Central Park.   AT&T added a disclaimer to the end of the commercial, which is still being broadcast, but otherwise declared its unwillingness to pay for what appears, to some, to be an appropriation of Christo’s — what?  – style?.

What’s the problem here? 

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